LEASE VIOLATIONS is an online vintage clothing store built around the aesthetics of rebellion, imperfection, and the absurd. Misc.World was brought on to develop a full-spectrum brand identity—from creative direction and copywriting to design, motion, and web.
Drawing inspiration from the inherent flaws and lived-in quality of vintage garments, the brand embraces imperfection as a form of preservation and resistance. Influenced by Albert Camus' The Rebel, the identity channels a spirit of defiant affirmation—a refusal that is also a declaration of selfhood. This duality shaped every touchpoint of the project: raw, expressive graphics, irreverent typography, kinetic motion treatments, and a web experience that is intentionally offbeat yet deeply intentional.
LEASE VIOLATIONS doesn’t just sell clothes; it invites its audience to take part in a visual and philosophical act of rebellion—against fast fashion, against conformity, and against forgetting.
Services Rendered
Creative Direction
Copywriting
Brand Identity
Graphic Design
Motion Graphics
Production
Web Design
MOODBOARD and inspiration
primary WORDMARK
ALTERNATE WORDMARK
Animated iconography
typography
BRAND COLOR GUIDE
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graphic design
photo content
website design